B2B Marketing leader bridging creative storytelling with data-driven strategy to build brands that resonate across global markets.
I'm a B2B Marketing and Communications leader with over 9 years of experience driving global brand visibility, content strategy, and integrated MarCom execution across manufacturing, technology, and service sectors.
From building social presence from zero to 5,000+ followers in six months, to orchestrating global rebranding initiatives and full-funnel lead generation systems, I combine creative instinct with analytical rigour to deliver real business outcomes.
Currently leading Global Marketing Communications at SIVA Group, unifying brand voice across six regions and directing digital transformation across the group's portfolio.
Beyond the day job, I'm exploring the intersection of AI and marketing, along with the broader questions of responsible AI adoption and governance.
Building end-to-end acquisition engines, from channel strategy and paid campaigns to organic growth loops, that scale qualified pipelines.
Designing and executing campaigns that move audiences from awareness through to conversion, with clear attribution at every stage.
Leveraging LinkedIn as a revenue channel, from thought leadership content and community building to targeted B2B lead generation campaigns.
Deep expertise in complex, long-cycle B2B environments across manufacturing, technology, and services, crafting messaging that resonates with decision-makers.
Implementing targeted, high-value account programmes that align sales and marketing around a shared set of priority accounts and personalised outreach.
Building content engines, whitepapers, case studies, blogs, and social, that drive SEO, support sales enablement, and establish genuine thought leadership.